2014年1月6日 星期一

Final_Project


Video:




 Print ad:

1.(Molly)


2.(Sally)


My role:
(Jill)
1. write the script
2. shoot the film & find background music


Script:

Is makeup difficult?
No.
An easy makeup pen
Will change your life.
Easy,
Fancy,
And pretty.
7 in one, one for all


Reflection:
This time, we all changed our work because we wanted to challenge something different and learn something new. Therefore, my work is really different from what I had done in the last time. I wrote the script of the commercial ad. I found it was also interesting but not so easy to figure out the slogan. The slogan must be attractive and strong, and it did take much time to think about it if we wanted the slogan best. Besides, because I like to listen to music, I have many songs in my computer. Then, I can offer Amy some songs that may be used in the video, and I thought the songs we used should be cute and lively since it is a cosmetic ad. I chose Lenka's "everything at once" and "Sh-Boom" as our background music. Moreover, the advantage of doing the commercial  ad is that we can be more creative and make the pleasure video. This is so different from the PSA project we did. 






Commercial ad -- script

Headline:
7 in one, one for all

Subhead:
Easy, fancy, pretty

Slogan:
Easy makeup!

Script:
Is makeup difficult?
No.
An easy makeup pen
Will change your life.
Easy,
Fancy,
And pretty.
7 in one, one for all

2013年12月11日 星期三

PSA_Print_Ad


 STUDY 1:

          Visual: Movie poster style
          Headline: Litter makes the earth Bitter
          Subhead: Green the earth 
          Body Copy: N/A
          Slogan/Tagline: Stop littering!!
          Logo: Tidy Lady
          Contact Information:N/A






STUDY 2:

          Visual: Show much piles of litter on the street
          Headline: Litter makes the earth Bitter
          Subhead: Green the earth
          Body Copy: N/A
          Slogan/Tagline: Stop littering!!
          Logo: Tidy Lady
          Contact Information: N/A




PSA video:






    Script:

  • An act of littering will make more littering.
    This is so called the butterfly effect.
    The more littering we make, the more damages we face.
    Pollution
    Disease
    Land Loss
    Finally, our earth will be destroyed.
    So,
    Green the Earth.


  • Group members:

  • Molly Huang
    Sally Shiu
    Amy Hu
    Jill Chou
    (UE3A)



Group overall work:

Molly- Write the script
Sally- Voice of the PSA video
Amy- Find the information about littering
Jill- Make the layouts and video



Improvement:

I think our video can be more fluent because I found some parts of the video show lately as I watch it again.



How I made these ads:

I made the two ads with Photoshop and some applications in Google Chrome. First, we took the pictures by ourselves on the street, and I edited the layouts on the Photoshop. Then, I used the applications of editing photos to make the ads. The words and the visual effects were made on the applications. However, the trash in the second PSA study was cut from many pictures. I copy and put them in the same picture. In this way, there are more trash in the picture that can warn people not to litter. Besides, the video was made by Powerdirector. The frame at the beginning was shot by our group, and I painted the pictures of a penguin on the paint board first Then it showed on the Photoshop, ad I put the pictures in the Powerdirector. Finally, other pictures at the end like pollution, land loss, and disease were found on the Internet.




Reflection:

I am really happy with this work in the class. I can keep improving and using my skills to help do the PSA ads and film, and I can also know what I still need to learn during the process. Besides, I truly thank all my group members for doing their jobs well. Without their helps, I could not have finished the work by myself. They are excellent and kind! Working together in a group is so important. Moreover, there is a diiference from the E-zine work-- we have to make a film this time. Making a film was interesting, but the maker should be careful because when I made the film, I had to notice the timing of the pictures and the sound effects, which must be specific, or the video would become strange. I also needed to find the proper soundtrack in the PSA film. It was a little hard to find since the music should be so serious that can warn people not to litter. In sum, although making the layouts and the film is a tiring work, I still love it and enjoy it. Every time I did the work, I could forget worries of lives and other assignments. In the end, I want to thank our teacher for giving me such a good chance to let me show my skills, and I promise that I am going to keep learning design. Both the works and learning must be useful for me in the future.










Product Improvement


This is the picture of our product improvement.



  • Product improvement name: Easy makeup pen (seven in one, one for all)
  • Introduction: It is a magical pen for women to makeup. The pen includes a brow pencil, eye liner, lip liner, cosmetic brush, and so on. After buying this pen, women do not have to worry that they forget to bring one of the cosmetics. They just bring one pen; then, they can makeup every time and every where.
  • Group members: Molly Huang, Sally shiu, Amy Hu, Jill Chou (UE3A)

2013年12月2日 星期一

print ad analysis







The print ad uses a question headline - "WHAT'S PLAYING ON YOUR MIND?"

It has a slogan "MINDFULNESS..." on the upper left side as well as a subhead "Manage your stress online with mindfulness" under the headline. 

Besides, I think the print ad's visual is very attractive because it is special and the person's head is quite large.
The overall lay-out is also creative. There is a man with a different and horrible head in the ad, and the head winded around complex wires makes readers think about the meaning of the ad, especially starting to think about their life and mental health. What's more, it uses the way that gives a question and encourages readers to look for an answer under the question.