The print ad uses a question headline - "WHAT'S PLAYING ON YOUR MIND?"
It has a slogan "MINDFULNESS..." on the upper left side as well as a subhead "Manage your stress online with mindfulness" under the headline.
Besides, I think the print ad's visual is very attractive because it is special and the person's head is quite large.
The overall lay-out is also creative. There is a man with a different and horrible head in the ad, and the head winded around complex wires makes readers think about the meaning of the ad, especially starting to think about their life and mental health. What's more, it uses the way that gives a question and encourages readers to look for an answer under the question.
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